Instagram’s New Features Are a Big Win for Brands and SMBs

From native reposting to trusted admin roles, Instagram has rolled out a suite of new features that are designed to help businesses grow, collaborate better, and improve their reach. Whether you’re a solo creator or a small brand, these updates can unlock smarter ways to test content, protect your account, and boost visibility.

Here’s everything you need to know:

1. Native Repost Button in the Main Feed

Instagram is currently testing a built-in repost feature—similar to TikTok and Twitter/X. This allows users to reshare public posts and Reels directly to their main feed with full credit to the original creator. No more screen-recording or using third-party repost apps.

Why it matters:

• Increases reach and visibility

• Encourages user-generated content (UGC) and community engagement

• Makes collaborations with creators much easier and more seamless

2. Quiet Posting, Grid Editing & Trial Reels

Instagram has added powerful new tools for low-risk content testing:

• Quiet Posting: Post without notifying all your followers

• Grid Reordering: Organize your profile visually

• Trial Reels: Share content with limited audiences to test how it performs before a full release

Why it helps your brand:

• Lets you experiment without overcommitting

• Improves your profile layout and post timing

• Offers flexibility in content creation strategies

3. Trusted Admins for Business Accounts

You can now assign a “trusted user” to your business account—with permissions to manage ads, DMs, and settings—without handing over your password. It’s similar to adding admins on a Facebook Page.

Why it matters:

• Helps streamline team workflows

• Protects your login credentials

• Tracks and logs admin activity for better security

How to add a trusted user:
Go to Settings > Shared Access > Invite People
Search the person’s IG account > Tap Add User > Assign Access

4. Advanced DM Tools

Instagram has improved its messaging features to make customer engagement even easier:

• Pin important messages to keep key chats at the top

• Use music stickers for more expressive convos

• Get in-chat translations for cross-language communication

Impact for business:

• Respond to customers faster

• Engage international followers

• Promote content through personalized DMs

5. Instagram Search Visibility Update

Beginning July 10, 2025, your public content will now show up in Google and other search engines—by default. That means more organic reach outside the app.

If you noticed your content wasn’t appearing in search before, it's because this setting was previously off.

How to enable it:

• Go to Settings > Account Privacy

• Toggle ON: “Allow public photos and videos to appear in search engine results”

Why this matters:

• Boosts your discoverability

• Enhances your SEO presence

• Helps customers find you beyond Instagram

6. Feed & Algorithm Updates

• Instagram’s algorithm is shifting again—and here’s what it’s prioritizing now:

• Reposts

• Saves

• DM interactions

Meanwhile, low-effort or repetitive content is being pushed down in visibility.

What to focus on:

• Encourage followers to save or share your posts

• Be quick to reply to comments and DMs

• Prioritize original, helpful, and engaging content

Final Thoughts

Instagram is clearly leaning into tools that reward meaningful content, community, and communication. For small brands and creators, this means more ways to get discovered, more flexibility in content strategy, and better tools to manage accounts professionally.

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