Instagram’s New Features Are a Big Win for Brands and SMBs
From native Reposts to Trusted Admins, these powerful updates are built to help businesses grow, collaborate, and stay ahead.


From native reposting to trusted admin roles, Instagram has rolled out a suite of new features that are designed to help businesses grow, collaborate better, and improve their reach. Whether you’re a solo creator or a small brand, these updates can unlock smarter ways to test content, protect your account, and boost visibility.
Here’s everything you need to know:
1. Native Repost Button in the Main Feed
Instagram is currently testing a built-in repost feature—similar to TikTok and Twitter/X. This allows users to reshare public posts and Reels directly to their main feed with full credit to the original creator. No more screen-recording or using third-party repost apps.
Why it matters:
Increases reach and visibility
Encourages user-generated content (UGC) and community engagement
Makes collaborations with creators much easier and more seamless
2. Quiet Posting, Grid Editing & Trial Reels
Instagram has added powerful new tools for low-risk content testing:
Quiet Posting: Post without notifying all your followers
Grid Reordering: Organize your profile visually
Trial Reels: Share content with limited audiences to test how it performs before a full release
Why it helps your brand:
Lets you experiment without overcommitting
Improves your profile layout and post timing
Offers flexibility in content creation strategies
3. Trusted Admins for Business Accounts
You can now assign a “trusted user” to your business account—with permissions to manage ads, DMs, and settings—without handing over your password. It’s similar to adding admins on a Facebook Page.
Why it matters:
Helps streamline team workflows
Protects your login credentials
Tracks and logs admin activity for better security
How to add a trusted user:
Go to Settings > Shared Access > Invite People
Search the person’s IG account > Tap Add User > Assign Access
4. Advanced DM Tools
Instagram has improved its messaging features to make customer engagement even easier:
Pin important messages to keep key chats at the top
Use music stickers for more expressive convos
Get in-chat translations for cross-language communication
Impact for business:
Respond to customers faster
Engage international followers
Promote content through personalized DMs
5. Instagram Search Visibility Update
Beginning July 10, 2025, your public content will now show up in Google and other search engines—by default. That means more organic reach outside the app.
If you noticed your content wasn’t appearing in search before, it's because this setting was previously off.
How to enable it:
Go to Settings > Account Privacy
Toggle ON: “Allow public photos and videos to appear in search engine results”
Why this matters:
Boosts your discoverability
Enhances your SEO presence
Helps customers find you beyond Instagram
6. Feed & Algorithm Updates
Instagram’s algorithm is shifting again—and here’s what it’s prioritizing now:
Reposts
Saves
DM interactions
Meanwhile, low-effort or repetitive content is being pushed down in visibility.
What to focus on:
Encourage followers to save or share your posts
Be quick to reply to comments and DMs
Prioritize original, helpful, and engaging content
Final Thoughts
Instagram is clearly leaning into tools that reward meaningful content, community, and communication. For small brands and creators, this means more ways to get discovered, more flexibility in content strategy, and better tools to manage accounts professionally.
Want More Like This?
Thanks for reading!
Follow @digicommlab across social platforms for smarter digital, e-commerce, and social media updates built to help your business grow.
Visit digicommlab.com and join our waitlist for course drops and free business resources.