This Week in Digital Commerce: 5 Things You Shouldn’t Miss

1. Meta Seeks to Build “Personal Superintelligence”

Meta CEO Mark Zuckerberg recently unveiled his vision for a self-improving, personal AI—a digital assistant designed to understand and help users reach their goals, spark creativity, improve communication, and aid decision-making.

• This initiative is part of a massive build-out via Meta Superintelligence Labs, founded in June 2025 and led by Alexandr Wang following a $14.3 billion investment in Scale AI

• Meta is increasingly turning away from open-source AI for its most advanced systems for reasons tied to safety, competition, and monetization strategy.

A key hardware interface for this future is Meta’s smart glasses, including Ray-Ban Meta and upcoming Orion models. Zuckerberg envisions eyewear as the primary device for AI interaction-capable of seeing, hearing, and guiding users in real time.

2. ChatGPT Launches Study Mode for Students

OpenAI has rolled out Study Mode—a new ChatGPT feature meant to act as an interactive tutor, guiding learning through step-by-step Socratic questioning rather than delivering direct answers.

• Study Mode is now available to all logged-in users across Free, Plus, Pro, and Team tiers; Edu rollout is coming soon.

• Designed with over 40 educational institutions, it fosters deeper thinking via scaffolding, quizzes, and personalized feedback—steering clear of simple answer delivery .

• Critics caution that it doesn’t fully resolve concerns over AI in education, since users can always bypass it and request direct answers in regular mode .

3. BigCommerce Rebrands as “Commerce”

BigCommerce, the well-known e-commerce platform, has officially rebranded under the name Commerce, consolidating operations with Feedonomics and Makeswift under one unified brand identity. The change reflects a new focus on agentic commerce, AI-powered experiences that help brands move faster, adapt more flexibly, and scale smarter. Ticker symbol on Nasdaq changed from BIGC to CMRC, signaling a strategic repositioning toward innovation and machine-driven commerce.

4. Walmart Launches AI “Super Agents”

Walmart has rolled out advanced AI Super Agents, including its personalized assistant Sparky, across customer experiences, employee tools, and supply chain operations. This is part of Walmart’s larger plan to drive 50% of its revenue from online sales within five years and position itself as a data-driven retail leader. For brands and partners, this means exploring integration points with intelligent shopping tools and real-time customer assistance bots.

5. EU Regulators Crack Down on Temu

The European Commission has launched a Digital Services Act investigation into Temu, citing continued listing of illegal or counterfeit products in its EU marketplace—even after prior bans. Potential outcomes include hefty fines of up to 6% of global revenue and mandated reforms. For global sellers and platform partners, this underscores the rising importance of compliance, product safety, and marketplace integrity.

Big Picture

• Expect AI to redefine retail and digital operations, not just in ads or chatbots, but in actual commerce execution.

• The logistics landscape is shifting toward speed-first fulfillment, requiring more agile stocking and partner networks.

• As marketplaces expand, platform compliance and trust are non-negotiable for brand credibility and continuity.

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